Vol. 2 No. 1 (2025): Raden Intan International Conference on Islamic Studies (RIICIS 2024)
Articles

Sharia Financial Literacy Promotion Strategy to Support Green Economy

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  • Lis Yulitasari,
  • Ahmad Habibi,
  • Dewi Tradena
Lis Yulitasari
Raden Intan State Islamic Univesity, Lampung, Indonesia
Ahmad Habibi
Raden Intan State Islamic Univesity, Lampung, Indonesia
Dewi Tradena
Raden Intan State Islamic Univesity, Lampung, Indonesia

Published 2025-01-01

Keywords

  • Promotion,
  • Literacy ,
  • Sharia Finance,
  • Green Economy

Copyright (c) 2024 Lis Yulitasari, Ahmad Habibi, Dewi Tradena (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The issue of climate change and environmental damage has become a serious global concern. Green economy is echoed as an alternative solution that synergizes economic and environmental aspects in a sustainable manner. Islamic financial literacy plays an important role in supporting the implementation of green economy through the application of sharia principles that are in line with the concept of sustainability. However, the level of Islamic financial literacy in the community is still low, so an effective promotion strategy is needed. This study aims to explore and analyze effective Islamic financial literacy promotion strategies in supporting the implementation of green economy in the community. This research uses the literature study method to explore the promotional strategies of Islamic financial literacy in supporting the green economy. The data collection process was carried out by tracing related literature sources, such as scientific journals, books, and research reports. The data was analyzed qualitatively using the content analysis method to identify the main themes and key concepts. The results revealed that an effective Islamic financial literacy promotion strategy requires collaboration from various stakeholders, such as the government, Islamic financial institutions, educational institutions, community organizations, and mass media. The most effective promotion method is a combination of conventional and digital approaches, taking into account the social, cultural and economic context in each region. The research also found synergies between Islamic financial literacy and green economy. The research also provides recommendations for comprehensive promotional strategies, such as curriculum development and educational materials, utilization of digital technology, collaboration with educational institutions and community organizations, as well as strengthening regulations and incentives from the government.

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