Legal Protection of Content Creators Against the Use of Other People's Content for Promotion in TikTok Affiliate (Pesefective of Sharia and Positive Economic Law)

Abstract

TikTok is a video-based entertainment media as well as a medium for advertising goods and services. Content creators who have many followers have the opportunity to get support from companies, both large and small. Seeing this, makes people compete to increase the number of their followers. The benefits obtained from this support open up business opportunities for most people. In Islamic economic law, the benefits obtained from the results of work are part of economic rights. The purpose of this article is to analyze legal protection for content creators against the use of other people's content for promotion in TikTok affiliates which will be analyzed using a sharia perspective and positive economic law. This study uses library research and observation methods, this researcher uses normative legal studies. The results show that the protection that applies in Islamic law and positive law has placed the position of creators as people who receive high priority. Law No. 28 of 2014, the Law on Information and Electronic Technology, and several verses of the Qur'an and hadith are important basic sources of copyright protection. Specifically, in the Qur'an it is explained that copyright infringement which can cause harm to the creator is prohibited in religion, as stated in the letter al-Baqarah 188.