Published 2024-01-04
Copyright (c) 2024 Fitri Yanti, Eni Amaliah, Faqihuddin Abdul Kodir (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This study examines the self-concept of women as the primary breadwinner. The purpose of this study is to describe the self-identity of women as the primary breadwinners based on the communication experiences of women as the primary breadwinners in interacting with the environment. Women who want to combine work and family without giving it a fixed priority want to enjoy the best of both worlds. In Indonesian culture, it is still the view that it is men who must earn a living and women at home taking care of the household and children, so women need to have a positive self-concept to carry out their roles as workers and housewives well. To examine the self-view of women as the primary breadwinner using self-concept theory. This research phenomenon will occur due to the increasing number of married women who work outside the home. This study uses a qualitative research approach with a phenomenological research type. The subjects in this study are Adaptive Women who work as online motorbike taxis. The research data used Interpretive Phenomenological Analysis (AFI). This research concludes that the identity construction of women as the primary breadwinners is formed based on self- concept with an internal dimension, that is, women as the primary breadwinners have self-esteem, views about women, and high expectations. the communication of a woman as the primary breadwinner is influenced by external dimensions of self-concept, namely the economy, husband's responses, children's responses, family responses, and views of the community environment.